Google has two prongs to its long-term strategy, but Wave, the “digital dashboard” it unveiled last week, casts light on a third.
One strategy is to drive down the value of copyright material on the internet to zero. Google has a ruthless and calculating view of the real value of stuff. It reasons that if all we do on the net is talk to each other, then it’s merely fulfilling the role of a switchboard operator at a Soviet-era state monopoly telco – connecting us, while listening in. That’s a pretty unglamorous business, it doesn’t save the world… and hey, where’s the money?
The YouTube experience has taught Google that the value of “user generated content”, of the “new era of creativity” is as close to zero as a rounding error – while quite irrationally we continue to throw money at DVDs, CD box sets of stuff we already have, Susan Boyle, and even ringtones. That’s all copyright stuff. They are clever people, and this hasn’t escaped their notice.
The other strategy is to drive down the value of the “access networks” to zero. Unable to offer innovative value-add services of their own, the ISPs and mobile networks become interchangeble suppliers, merely undifferentiated suppliers of bits. Hence the “Net Neutrality” scare. Google didn’t invent “net neutrality”, but it lost little time in taking advantage of it, to its own ends. No company in the 25-year history of the net had ever dared propose a technical rulebook for what the net’s operators could and couldn’t do – until Google started to write legislation.
In both cases the entertainment and network “industries” have been the timid architects of their own demise. The networks well may be becoming commoditised bit pipes without Google’s assistance, and the content businesses – by refusing to take elementary steps such as synchronising releases across markets, and monetising P2P file sharing – may too see the value of their assets disappear. But it doesn’t harm Google to speed things along a bit.
Take the two together and you’ll start to see why Google is building those vast power-guzzling data centers. With copyright holders and last-mile service providers unable to realise value, those data centres aggregate all that’s left. Google becomes the internet company by default.
…Read more at The Register