Posts Tagged ‘astroturf’

Nokia: Our community is the best money can buy

Wednesday, July 23rd, 2008

Who says there’s no honesty in tech marketing? We beg to differ, and present Nokia product manager Janne Jalkanen as proof to the contrary.

Speaking at a marketing website called Nokia “Conversations” (“Stories from around the neighborhood” – it says), Jalkanen gives a very frank overview of the grassroots enthusiasm for Nokia’s S60 platform.

“Pretty much the only community around S60 is the community we pay to be there,” says Jalkanen, “a few lone, strong, awesome warriors notwithstanding”.

He’s speaking in a personal capacity, but is actually saying much the same as Symbian’s John Forsyth said here, only without the wishful thinking. But what a great metaphor for the Finns’ oh-so-earnest attempts to manufacture grassroots enthusiasm.

Nokia didn’t invent the idea of astroturfing, but more than any company in the Noughties, it’s taken it to heart.

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