Last week, we reported the possibility that the lobby group that represents America’s sound recording owners (RIAA) might merge with the global sound recording owners lobby group (IFPI). This raised the awful possibility that the Recording Industry Ass. of America would disappear – making all those “Boycott the RIAA”-type domains useless. Zut alors!

The new organisation obviously needs the full Strategy Boutique treatment. But to begin with, what would it be called? The “Recording Industry Ass. of America” is hard act to follow.

So having lit the joss-sticks, validated our copy-protected whalesong CD against the DRM authentication server, and pressed the “Please Play Please Please” button, we threw the task over to readers.

Sadly, we were deluged by a great deal of vulgarity that can’t be printed; the suggestion – “DSSS”, or “Different Shit, Same Stink” from Colin Jackson being fairly representative. Too easy. No, the trick is to come up with an entirely plausible name for a trade association.

Time to open a window and light a few more joss sticks.

[full competition results at The Register]