Last week, we reported the possibility that the lobby group that represents America’s sound recording owners (RIAA) might merge with the global sound recording owners lobby group (IFPI). This raised the awful possibility that the Recording Industry Ass. of America would disappear – making all those “Boycott the RIAA”-type domains useless. Zut alors!

The new organisation obviously needs the full Strategy Boutique treatment. But to begin with, what would it be called? The “Recording Industry Ass. of America” is hard … Read More

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