Seven years ago, it was an effort to get people interested in DRM issues. Today, as the internet pulsates with rumour, paranoia and conspiracy, there’s a different kind of problem. This constant background noise – and people’s willingness to jump in fear at their own shadows.

Instead of information scarcity, there’s information overload. So to make sense of this Tower of Babel, people construct a “Daily Me”, establish informal social networks of news sources. These, in turn, tell people how

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