Tag: Gerd Leonard

  • Futurist’s music widget goes titsup 2.0

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    Music’s best-known “futurist” has admitted his latest business idea has flopped and the service will close. Gerd Leonard of “Music 2.0” fame, who popularised the phrase “music flows like water”, has discovered that on the internet, revenue flows like set cement.

    His company Sonific, which allows bloggers to embed a widget that plays music, will suspend its service on May 1. The founder blamed “lack of solid revenue modelling”

    (Translation 2.0: no income).
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