Tag: googlewashing

  • Google abandons Search

    Google abandons Search

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    It’s hard to explain to people new to the web since 2004 – the Digg kids – the effect that Google had on the internet at the turn of the decade. They can’t conceive the Before and the After. Google was miraculous, and so much better than the competition that they effectively gave up trying to compete with it. But Google’s PageRank also unleashed social and political fads which reverberate right through to this day.

    Much of the junk science … Read More

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  • Google cranks up the Consensus Engine

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    Image from Google's 2006 analyst presentation

    Google this week admitted that its staff will pick and choose what appears in its search results. It’s a historic statement – and nobody has yet grasped its significance.

    Not so very long ago, Google disclaimed responsibility for its search results by explaining that these were chosen by a computer algorithm. The disclaimer lives on at Google News, where we are assured that:

    The selection and placement of stories on this page were determined automatically by a computer program.

    A … Read More

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  • Google Health offers reputation massage

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    “Fire the publicist. Go off message. Let all your employees blab and blog!” fantasised the writer Clive Thompson in a recent WiReD magazine cover story.

    “The name of this new game is RADICAL TRANSPARENCY, and it’s sweeping boardrooms across the nation,” burbled the mag.

    But the perils of allowing employees to “blab and blog!” were splendidly illustrated over the weekend by Google.

    “Does negative press make you Sicko?” asked Google health account planner Lauren Turner. She was referring to the … Read More

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  • Anti-war slogan coined, repurposed and Googlewashed … in 42 days

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    Second Superpower


    In early 2003, the phrase “Second Superpower” became a popular way to refer to the street protests against the imminent invasion of Iraq. The metaphor had been used by UN Secretary General Kofi Annan and on the cover of The Nation magazine. A small number of techno utopian webloggers hijacked the phrase.

    The narrower sense sprung from a paper by a technocratic management consultant Jim Moore, who referred to direct democracy mediated through technology. It belongs to the school of … Read More

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  • Anti-war slogan coined, repurposed and Googlewashed … in 42 days

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    This year marks the 100th anniversary of George Orwell’s birth, and the writer who best explained the power of language on politics would be amazed what can be done with the Internet.
    Second Superpower
    On February 17 [2003] a front page news analysis in the New York Times bylined by Patrick Tyler described the global anti-war protests as the emergence of “the second superpower”.

    Tyler wrote:

    “…the huge anti-war demonstrations around the world this weekend are reminders that there may still be

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