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Are you a Top Gear Tiger or an iPod Babe?
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Andrew Orlowski
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You’ve heard of Soccer Mom and Mondeo Man. Millions are spent each year on research that segments us to into such convenient categories. But have you ever felt these vague and unimaginative descriptions leave you wanting more? If the marketeers are going to be so reductive, why not get creative and give us a ‘Wolverhampton…
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Blog refuseniks facing the sack?
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Andrew Orlowski
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We’ve all heard about employees being sacked for blogging. But as the fad begins to wane, will staff soon be sacked for failing to blog? Last week, Sony BMG UK issued a new corporate marketing strategy. According to an official release from the group, Ged Doherty, chairman and chief executive of SonyBMG in UK and…
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Can Big Telco do Perestroika?
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Andrew Orlowski
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While the CTIA Wireless jamboree took place in Florida this week, European telcos were drawn in a huddle in London at one of the most intriguing events of the telecoms calendar. The theme at STL’s twice-yearly Telco 2.0 Brainstorm is familiar: “How to making money in an IP-based world”. But it has an added piquancy…
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Tim Berners-Lee says some really stupid things, then goes mad
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Andrew Orlowski
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In which the Greatest Living Briton says some very silly things, and then loses his temper So there we were. In a room devoted to Engineering, the man voted the Greatest Living Briton had exploded in front of me. Sir Tim Berners Lee, co-inventor of the World Wide Web, was at Southampton University to deliver…
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Web 2.0 firms lobby for £100m gravy train
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Andrew Orlowski
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If the Web 2.0 hype is running out of steam, a healthy injection of public funds should kick it back into life. New media companies in the UK are lobbying for the establishment of an institution which could spend what critics call a £100m “jackpot” of public money each year. The new agency, which Ofcom…
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A monkey hangers guide to Net Neutrality
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Andrew Orlowski
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My presentation to the Westminster eForum on Net Neutrality. I’ll turn this into an embeddable slide show eventually, honest. For now, see The Register for transcript and slides.… Read More