Andrew Orlowski

Collected Journalism

Tag: dumb marketing

  • Are you a Top Gear Tiger or an iPod Babe?

    by

    Andrew Orlowski

    –

    You’ve heard of Soccer Mom and Mondeo Man. Millions are spent each year on research that segments us to into such convenient categories. But have you ever felt these vague and unimaginative descriptions leave you wanting more? If the marketeers are going to be so reductive, why not get creative and give us a ‘Wolverhampton…

    Continue reading »

  • Blog refuseniks facing the sack?

    by

    Andrew Orlowski

    –

    We’ve all heard about employees being sacked for blogging. But as the fad begins to wane, will staff soon be sacked for failing to blog? Last week, Sony BMG UK issued a new corporate marketing strategy. According to an official release from the group, Ged Doherty, chairman and chief executive of SonyBMG in UK and…

    Continue reading »

  • On the Web 2.0 bubble

    by

    Andrew Orlowski

    –

    To London, where the web utopianism has a name (“Web 2.0”) and is a rage amongst marketing and media people. I reiterated a point I had raised two years earlier: &ldquo”Let’s acknowledge what the Web has been successful at: as a presentation layer. But the Web 2.0 kids desperately want to write system apps on…

    Continue reading »