Andrew Orlowski

Collected Journalism

Tag: dumb marketing

  • Furious freetards blitz the wrong SOPA

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    Andrew Orlowski

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    Angry copyfighters barraged a small Scottish food certification agency with abuse last week – in the belief they were protesting against hated US anti-piracy legislation. The Scottish Organic Producers Association – whose website is at sopa.org.uk – was perplexed when it found itself on the receiving of dozens of nasty and illiterate emails. Remarkably, nothing…

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  • “Disruptive Technology” blather is not clever or useful

    “Disruptive Technology” blather is not clever or useful

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    Andrew Orlowski

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    I have a list of some words that really should be banned in polite conversation. The only reason not to ban them is that they’re useful indicators, an unambiguous warning that the speakers are going to be a serious waste of our time. The use of any of these words is like wearing a giant…

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  • TalkTalk, ORG see cash from Mandybill chaos

    TalkTalk, ORG see cash from Mandybill chaos

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    Andrew Orlowski

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    Never let the facts, or taste, get in the way of a marketing campaign, we say. TalkTalk boldly promised today to fight disconnection requests in court, at least until after the election. Carphone Warehouse strategy director Andrew Heaney made the pledge on his blog. The fact that ISPs don’t get any disconnection requests, and if…

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  • Ad industry: You write the cheques, we’ll drown the puppies

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    Andrew Orlowski

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    The UK advertising industry has bravely decided it can continue to accept millions of pounds from the state to create alarming climate advertisements, despite inaccuracies and a storm of complaints from parents. The principled decision, from the admen’s self-regulatory body the ASA, follows 939 complaints about the UK energy ministry DECC’s “Drowning Dog” prime time…

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  • Rescuing Nokia’s Ovi: a plan

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    Andrew Orlowski

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    It must be frustrating to sketch out a long-term technology roadmap in great depth, and see it come to fruition… only to goof on your own execution. But to do so repeatedly – as Nokia has – points to something seriously wrong. Nokia spent more than a decade preparing for Tuesday this week, when it…

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  • The dumb, dumb world of Malcolm Gladwell

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    Andrew Orlowski

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    Have you ever had the nagging sense that there’s something not quite right with the adulation that follows Malcolm Gladwell – the author of Tipping Point? But you couldn’t quite put your finger on it? We’re here to help, dear reader. Gladwell gave two vanity “performances” in the West End – prompting fevered adulation from…

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