Tag: dumb marketing
-
Furious freetards blitz the wrong SOPA
by
Andrew Orlowski
–
Angry copyfighters barraged a small Scottish food certification agency with abuse last week – in the belief they were protesting against hated US anti-piracy legislation.
The Scottish Organic Producers Association – whose website is at sopa.org.uk – was perplexed when it found itself on the receiving of dozens of nasty and illiterate emails.
Remarkably, nothing about the site’s design – including pictures of sheep, vegetables, Angus cattle and fruit – did anything to suggest to the furious freetards that they’d … Read More
-
“Disruptive Technology” blather is not clever or useful
by
Andrew Orlowski
–
I have a list of some words that really should be banned in polite conversation. The only reason not to ban them is that they’re useful indicators, an unambiguous warning that the speakers are going to be a serious waste of our time. The use of any of these words is like wearing a giant invisible that that says: “I have no insight or experience to offer and talking to me represents a huge opportunity cost.”
Many of the most … Read More
-
TalkTalk, ORG see cash from Mandybill chaos
by
Andrew Orlowski
–
Never let the facts, or taste, get in the way of a marketing campaign, we say.TalkTalk boldly promised today to fight disconnection requests in court, at least until after the election. Carphone Warehouse strategy director Andrew Heaney made the pledge on his blog.
The fact that ISPs don’t get any disconnection requests, and if they did, they would (rightly) throw them in the bin along with other junk mail, isn’t mentioned. Such a request would currently have the … Read More
-
Rescuing Nokia’s Ovi: a plan
by
Andrew Orlowski
–
It must be frustrating to sketch out a long-term technology roadmap in great depth, and see it come to fruition… only to goof on your own execution. But to do so repeatedly – as Nokia has – points to something seriously wrong.
Nokia spent more than a decade preparing for Tuesday this week, when it finally launched its own worldwide, all-phones application store. It correctly anticipated a software market for smartphones back in the mid-1990s, when it was choosing the … Read More
-
The dumb, dumb world of Malcolm Gladwell
by
Andrew Orlowski
–
Have you ever had the nagging sense that there’s something not quite right with the adulation that follows Malcolm Gladwell – the author of Tipping Point? But you couldn’t quite put your finger on it? We’re here to help, dear reader.
Gladwell gave two vanity “performances” in the West End – prompting fevered adulation from the posh papers – the most amazing being this Guardian editorial, titled In Praise of Malcolm Gladwell.
It appears that we have a … Read More