– Cory Doctorow
Some press releases are so simply, staggeringly indescribable, we print them without comment. These are most often related to corporate makeovers or rebranding exercises, which is quite appropriate in this case.
We’ve tried to be faithful to the original’s unique typographical qualities where possible.
And we’d better warn you: there’s a lot of SHOUTING at the start, and odd emphasis throughout – but that’s very much its charm.
So sit tight – and here goes:
ANNOUNCING “THE BLOOKER PRIZE” THE WORLD’S FIRST LITERARY PRIZE FOR “BLOOKS” (BOOKS BASED ON BLOGS OR WEBSITES) LAUNCHES 10TH OCTOBER
“BLOOKS” ARE THE FASTEST GROWING NEW KIND OF BOOK – AND THE HOTTEST NEW PUBLISHING AND ONLINE TREND
Prominent Internet Figures Will Judge Inaugural Prize – For Fiction, Non-Fiction And Comic-Blooks
BLOOKS ARE A NEW HYBRID LITERARY FORM, FOR A NEW PUBLISHING ERA: “BLOOKS ARE THE NEW BOOKS”
GLOBAL PRIZE MARKS 450TH ANNIVERSARY OF GUTENBERG’S INVENTION OF MOVEABLE TYPE
AFTER BLOOKS WILL COME “FLOOKS” – FILMS BASED ON BLOOKS
(blook n. blook. A printed and bound book, based on a blog (cf. web log) or website; a new stage in the life-cycle of content, if not a new category of content and a new dawn for the book itself. cf. The Lulu Blooker Prize, (“The Blooker”), a literary prize, founded 2005, for blooks. [der. Eng. book, a bound collection of sheets of paper; blog (abbrev. web log, an internet journal, diary or personal website)])
Susan MacTavish; Best Public Relations
ANNOUNCING “THE BLOOKER PRIZE” THE WORLD’S FIRST LITERARY PRIZE FOR “BLOOKS” (BOOKS BASED ON BLOGS OR WEBSITES) “BLOOKS” ARE THE FASTEST GROWING NEW KIND OF BOOK – AND THE HOTTEST NEW PUBLISHING AND ONLINE TREND
October 10, 2005 (Raleigh, NC): The world’s first literary prize for books based on blogs or websites – known for short as “blooks” is launched Monday, 10th October, 2005 by its sponsor, Lulu (www.lulu.com), a website that enables anyone to publish and sell their own book. The Lulu Blooker Prize ( www.lulublookerprize.com) – alias “The Blooker Prize” or just “The Blooker” – will be the first contest to honor blooks, a new, hybrid literary form and the world’s fastest-growing kind of book.
“Blooks are the hottest new publishing and online trend,” says Bob Young, CEO of Lulu. “So, the newest thing in publishing is the oldest thing: the printed book, reinvented as the blook.”
Lulu is launching the Blooker – whose name is an affectionate nod t