Tag: dumb marketing
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The Long Tail can seriously damage your business
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Andrew Orlowski
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The most comprehensive empirical study of digital music sales ever conducted has some bad news for Californian technology utopians. Since 2004, WiReD magazine editor Chris Anderson has been hawking his “Long Tail” proposition around the world: blockbusters will matter less, and businesses will “sell less of more”. The graph has become iconic – a kind…
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Nokia: Our community is the best money can buy
by
Andrew Orlowski
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Who says there’s no honesty in tech marketing? We beg to differ, and present Nokia product manager Janne Jalkanen as proof to the contrary. Speaking at a marketing website called Nokia “Conversations” (“Stories from around the neighborhood” – it says), Jalkanen gives a very frank overview of the grassroots enthusiasm for Nokia’s S60 platform. “Pretty…
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Why didn’t Nokia become the next Sony?
by
Andrew Orlowski
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When, a few years ago, I described Sony and Nokia as the only two companies who could call the shots in consumer electronics, a few eyebrows were raised. Sony, yes. But Nokia? I anticipated that success in smartphones would be a beachhead into a bunch of other consumer electronics markets. Few noticed that Nokia already…
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I’m a walking billboard… bitch
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Andrew Orlowski
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On Wednesday, Facebook boss Mark Zuckerberg boasted that the “next 100 years” of advertising began here. On the face of it, it looked like Web 2.0 had found its “Long Boom” moment. Facebook has yet to turn a profit, so Zuckerberg hardly seems in a position to advise other people how to make money –…
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How the ‘Jesus Phone’ was really John The Baptist
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Andrew Orlowski
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So was nine months of relentless iPhone hype and froth just a distraction? Not quite, but you could be forgiven for thinking so. I believe Apple’s most important product of 2007 was actually announced this week, and its significance has been slow to sink in. It might be one of the cleverest moves Apple’s ever…
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Google Health offers reputation massage
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Andrew Orlowski
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“Fire the publicist. Go off message. Let all your employees blab and blog!” fantasised the writer Clive Thompson in a recent WiReD magazine cover story. “The name of this new game is RADICAL TRANSPARENCY, and it’s sweeping boardrooms across the nation,” burbled the mag. But the perils of allowing employees to “blab and blog!” were…